Founded in 2014 by Jordan Cluroe and Russell Whitehead, 2LG is a design practice based in South East London, working in residential interiors, creative consultancy and product design. The pair’s adaptable and personal approach to design allows them to respond uniquely to the human needs of each project, where they combine form, function and decorative joy in equal measure. Coming from a theatre background, collaboration has always been key to 2LG’s work and has naturally progressed into the duo’s design ethic.
How would you describe your style and what has influenced your design?
While our style is adaptable to the needs of the client, there are common threads that run through our projects: namely a progressive use of colour, form and function with a passion for decorative joy and restrained opulence. Our main influences come from the culture we're immersed in; film, theatre, fashion and music. From Alexander McQueen to Bjork and Tom Ford movies, sources are varied and we simply love our garden, so we definitely have an obsession for florals.
Can you tell us a little more about your designs for FLOOR_STORY and exactly what inspired them?
Our home in Forest Hill is our muse and the main inspiration behind the designs for our collection with FLOOR_STORY. When we first bought the Victorian property, we allowed ourselves to really indulge in the ornamentation and layers of decades of decoration on walls, floors and ceilings. The process of exploration was incredibly exciting and as we peeled back the layers we found the revealed textures and patterns having a big influence on our work and certainly inspiring our first rug designs.
Now, as we are firmly in the phase of transforming our home into a dream pad, our latest designs for FLOOR_STORY are inspired by the threads we find running through our decorative style. Through bold graphic lines, shapes and playful colour, our home is an expression of our passion for decorative joy and controlled opulence and so too, our new rugs.
Bold graphic lines, shapes and playful colour
What attracted you to working with us and more importantly, the process of rug making?
The main attraction was Simon, the founder, as he is a wonderful mountain of a man and full of passion for his work. From the moment we first met, that passion was infectious and we simply knew that we just had to work together. From a pure product perspective, as designers we had often struggled to find the right rugs to complete schemes, so the chance to create rugs that we'd love to use in our home and projects was too much to resist.
Was there anything you learnt about your own processes when working on the collection?
We have inquisitive natures and so were naturally drawn to the rug making process and just how far we could push the boundaries of the craft. Four our first designs for FLOOR_STORY that was one the joys of learning about the craft, as each piece shows a different making technique; hand-knotting in Roses, fine carving in Embossed and textured design that uses the same colour in wool and bamboo silk in Moire.
We were so in love with the exquisiteness of our Roses rug – it felt just like velvet – for our new designs in Pill, Archway and Portal we’ve chosen the same hand-knotted technique. It offers such a gorgeous quality that totally fits with our desire to create a sense of opulence and luxury in our interiors.
Can you describe your new rugs?
As a collection, the rugs offer you a layer of soft luxury and give plenty of options to complete an interior scheme. They are so beautifully made and through shape, colour and texture, will bring a restrained opulence to the home. Through rugs that echo traditional motifs in a modern take, or something that is unyieldingly contemporary, our collection with FLOOR_STORY embraces the journey of our home and our love affair with its very fabric.
How do the rugs make you feel?
We’re really delighted with all the rugs in the collection. They have been so well made and we hope you love them just as much as we do.
Portal Inverse in Blue
Portal in Yellow
Pill in Pink