East

London's

Finest

_Rug Dealer

<p>East</p><p>London's</p><p>Finest</p><p>_Rug Dealer</p>

Camille Walala

White Noise

from £1,300.00

John Booth

Giovanni

from £3,250.00

18.01 LONDON

Carve Stone

from £3,650.00

Designer

Sebastian Wrong

Designer

Carmellia Indrawati

Custom Rugs

Made to Order & Totally Custom Rugs

Trade

Commissioned and bespoke work

Designer

18.01 LONDON

Designer

2LG Studio

Fair _Rug Deals

We are a GoodWeave certified retailer with 75% of our hand-made rugs supplied bearing the GoodWeave label. We take our making incredibly seriously, working with only the most ethical weaving centres to create rugs of exquisite quality. Using only the finest wools and silks, they hand-tuft and hand-knot rugs with a meticulous attention-to-detail only possible because of their experience and understanding of rug craft.

Find out more

Carmellia Indrawati

Marmalade

from £2,950.00

Latest
Stories

@floor_story

We have been fans of John Booth for some time now so jumped at the chance to make rugs with him. @gill_thorpe and John worked super hard to translate every detail from his drawings, we are so pleased with this collection and was a pleasure to work with one of the nicest and most polite people in the industry 🙌
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Can be made almost size, suitable for residential and commercial and shipped
Globally.
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Available to view now at our showroom @kentandlondon in Shoreditch.
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Designer: @john_booth x @floor_story 
Rug: Technique 
Size: size shown 160cm x 239cm
Construction: Hand knotted
Materials: NZ wool & bamboo viscose 
Made in: Nepal
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Contact simon@floorstory.co.uk for more details
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Photography: @robwilsonphoto

We have been fans of John Booth for some time now so jumped at the chance to make rug...

67 Likes / 4 Comments

We have been fans of John Booth for some time now so jumped at the chance to make rugs with him. @gill_thorpe and John worked super hard to translate every detail from his drawings, we are so pleased with this collection and was a pleasure to work with one of the nicest and most polite people in the industry 🙌
.
Collection now available to view at our showroom at our showroom at @kentandlondon in Shoreditch.
.
Can be made almost size and shipped
Globally.
.
Designer: @john_booth x @floor_story 
Rug: Giovanni
Size: size shown 160cm x 216cm
Construction: Hand knotted
Materials: NZ wool & bamboo viscose 
Made in: Nepal
.
Contact simon@floorstory.co.uk for more details
.
Photography: @ojharv @robwilsonphoto

We have been fans of John Booth for some time now so jumped at the chance to make rug...

184 Likes / 14 Comments

Mimi Forrest graduated with BA (Hons) Textile Design from London’s Central St Martins 
School of Art and Design. Mimi’s work is distinct , its rips and tears revealing new layers of strong 
graphical motifs and typography for a look that is powerful and rooted in the surrounds of everyday urban life. In her designs for us. Mimi has captured this unique aesthetic in four bold designs that bring an element of the unexpected. .
This piece has varying pile heights, Tibetan and Soumak weaves using both NZ wool and bamboo viscose.
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Can be made almost size.
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Designer: @mimi.forrest x @floor_story 
Rug: Tear
Size: size shown 160cm x 230cm
Construction: Hand knotted
Materials: NZ wool & bamboo viscose 
Made in: Nepal
.
Contact simon@floorstory.co.uk for more details

Mimi Forrest graduated with BA (Hons) Textile Design from London’s Central St Martins...

288 Likes / 9 Comments

Mimi Forrest graduated with BA (Hons) Textile Design from London’s Central St Martins 
School of Art and Design. Mimi’s work is distinct , its rips and tears revealing new layers of strong 
graphical motifs and typography for a look that is powerful and rooted in the surrounds of everyday urban life. In her designs for us. Mimi has captured this unique aesthetic in four bold designs that bring an element of the unexpected. We love the irregular edges!
.
Can be made almost size suitable for both residential and commercial projects
.
Designer: @mimi.forrest x @floor_story 
Rug: Rip 
Size: size shown 178cm x 255cm
Construction: Tufted
Materials: 100% Wool
Made in: India .
Contact simon@floorstory.co.uk for more details or better still come see us and the rug at our showroom at @kentandlondon in Shoreditch.
.

Mimi Forrest graduated with BA (Hons) Textile Design from London’s Central St Martins...

254 Likes / 9 Comments

Thank you for featuring our White Noise rug by @camillewalala in the @evening.standard  yesterday @sunnygran 🙏.
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Hand knotted by our skilled weavers in Nepal. Can be made in any size and shape and shipped globally
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Collab: @camillewalala x @floor_story 
Design: White Noise
Colours: Black & White
Size: 160cm x 230cm + many more and Custom
Material: Wool
Construction: Hand Knotted
Made in: Nepal
Weight: 4kgs per M2
Lead time: Standard sizes in stock
Fully @goodweave_intl certified .
For further details contact simon@floorstory.co.uk or see you at the fair

Thank you for featuring our White Noise rug by @camillewalala in the @evening.standar...

169 Likes / 4 Comments

We were recently asked by @emilyforgot to make one of her designs into a rug for a window display at the amazing @debijenkorf store in Rotterdam. Emily had some very specific and technical ideas. We made this rug in 60 knots and used 4 different pile heights (5mm to 25mm) whilst combining a Tibetan knot and a soumak knot.
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Can be made almost size suitable for both residential and commercial projects
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Designer: @emilyforgot for @debijenkorf 
Rug: Untitled
Size: size shown 120cm x 210cm 
Construction: Hand Knotted
Materials: 100% Wool
Made in: India .
Contact simon@floorstory.co.uk for more details

We were recently asked by @emilyforgot to make one of her designs into a rug for a wi...

322 Likes / 42 Comments

HAPPY BIRTHDAY JORDAN 🍾🍸🥂❤️.
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Pill in Sage designed by our friends and long term rug collaborators the 2LG Studio. This amazing apartment was created for @Londonewcastle
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Can be made almost size and suitable for both residential and commercial projects
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Designer: @2lgstudio 
Rug: Pill in Sage
Size: size shown 120cm x 230cm - can make any 
Construction: Hand Knotted
Materials: 100% Wool
Made in: Nepal
📸: @megantaylorphoto .
Contact simon@floorstory.co.uk for more details

HAPPY BIRTHDAY JORDAN 🍾🍸🥂❤️. . Pill in Sage designed by our friends and long term rug...

235 Likes / 7 Comments

Kites Mono by @Kanganarora - designed back in 2014 and still as popular today as it was back then. Massive trend right now for shaped rugs, we’ve been doing them for over 5 years now 😉
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Can be made almost and shape, size and colourway and suitable for both residential and commercial projects
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Designer: @kanganarora
Rug: Kites
Size: size shown 160cm x 230cm - can make any 
Construction: Hand Knotted
Materials: 100% Wool
Made in: India
.
Contact simon@floorstory.co.uk for more details
. 
Location: @eat17restaurant thank you @siobhanod12 🙌

Kites Mono by @Kanganarora - designed back in 2014 and still as popular today as it w...

173 Likes / 7 Comments

This Circus by @kanganarora - designed back in 2014 and still as popular today as it was back then. Massive trend right now for shapes rugs, we’ve been doing them for over 5 years now 😉
.
Can be made almost and shape, size and colourway and suitable for both residential and commercial projects
.
Designer: @kanganarora 
Rug: Circus
Size: size shown 160cm x 230cm - can make any 
Construction: Hand Knotted
Materials: 100% Wool
Made in: India
.
Contact simon@floorstory.co.uk for more detail
.
Stylist: @hannahfranklininteriorstylist 
Photography: @sibev 
Shoot creative: @jessicajungcreative 
Location: @kentandlondon

This Circus by @kanganarora - designed back in 2014 and still as popular today as it ...

134 Likes / 3 Comments

This is Weft and designed by our dear friend and first ever rug collaborator - @kanganarora ❤️
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Can be made almost and shape, size and colourway, suitable for both residential and commercial projects
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Designer: @kanganarora 
Rug: Weft
Size: size shown 160cm x 230cm - can make any 
Construction: Hand Tufted
Materials: 100% Wool
Made in: India 🇮🇳 .
Contact simon@floorstory.co.uk for more details

This is Weft and designed by our dear friend and first ever rug collaborator - @kanga...

176 Likes / 9 Comments

The Final BAFTA picture.
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FLOOR_STORY at The BAFTAs! (Pic 12/12).
.
Olivia Colman
@ee Best Actress - The favourite
@ramimalek 
@ee Best Actor - Bohemian Rhapsody
.
Earlier this year we were honoured to be asked by friend and photographer superstar @mattholyoak to supply the rugs for the backstage photo studio at the Annual @bafta Awards ceremony at the @royalalberthall .
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Matt shot all the winners and presenters after each award was given.
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We will share some of Matt’s work over the next few days along with stars of the small and big screen that graced our vintage rugs.

The Final BAFTA picture. . FLOOR_STORY at The BAFTAs! (Pic 12/12). . Olivia Colman @e...

423 Likes / 9 Comments

FLOOR_STORY at The BAFTAs! (Pic 11/12).
.
Olivia Colman
@ee Best Actress - The Favourite
Well deserved, an actress who can play any part it seems and an absolute sweetheart too!
.
Earlier this year we were honoured to be asked by friend and photographer superstar @mattholyoak to supply the rugs for the backstage photo studio at the Annual @bafta Awards ceremony at the @royalalberthall .
.
Matt shot all the winners and presenters after each award was given.
.
We will share some of Matt’s work over the next few days along with stars of the small and big screen that graced our vintage rugs.

FLOOR_STORY at The BAFTAs! (Pic 11/12). . Olivia Colman @ee Best Actress - The Favour...

367 Likes / 25 Comments