Important information

Given the current situation the FLOOR_STORY showroom will be closed temporarily but we are still taking orders.

The team will continue to work remotely and operate as normally as possible.

Made to order rugs might be delayed but we will be in touch with all of our customers with the relevant information.

Contact us on 020 7871 3013 or email info@floorstory.co.uk.

Thank you,

The FLOOR_STORY team

East

London's

Finest

_Rug Dealer

<p>East</p>
<p>London's</p>
<p>Finest</p>
<p>_Rug Dealer</p>

FLOOR_STORY Colouring Book

from £10.00

Click here to download our colouring book for free
Camille Walala

Designer

Camille Walala

Kitty Joseph

Designer

Kitty Joseph

Laura Spring

Designer

Laura Spring

Custom Rugs

Custom Rugs

Made to Order & Totally Custom Rugs

Trade

Trade

Commissioned and bespoke work

Kangan Arora

Designer

Kangan Arora

Fair _Rug Deals

We are a GoodWeave certified retailer with 75% of our hand-made rugs supplied bearing the GoodWeave label. We take our making incredibly seriously, working with only the most ethical weaving centres to create rugs of exquisite quality. Using only the finest wools and silks, they hand-tuft and hand-knot rugs with a meticulous attention-to-detail only possible because of their experience and understanding of rug craft.

Find out more
Fair _Rug Deals
John Booth

John Booth

Giovanni

from £3,250.00

FLOOR_STORY

FLOOR_STORY

Leopard in Suzy

from £972.00

Catherine MacGruer

Catherine MacGruer

Court in Pink

from £900.00

Latest
Stories

@floor_story

Jordan and Russell of the @2lgstudio fame have been long time collaborators (and great friends too) of ours. This Pill shaped rug is great fun, hand knotted with different pile heights and As ever, any size, shape and we can ship anywhere in the world.
.
Collab: @2lgstudio x @floor_story 
Design: Pill
Colour: Pink + custom colours
Size: 129cm x 230cm in stock plus custom
Material: Wool & viscose highlights 
Construction: Hand Knotted 
Made in: Nepal
Weight: 4kgs per M2
Lead time: 12 weeks approx
Fully @goodweave_intl certified. .
For further details contact simon@floorstory.co.uk .
Styling: @2lgstudio
Location: @2lgstudio HQ
Photography: @megantaylorphoto

Jordan and Russell of the @2lgstudio fame have been long time collaborators (and grea...

122 5

Jordan and Russell of the @2lgstudio fame have been long time collaborators (and great friends too) of ours. This Pill shaped rug is great fun, hand knotted with different pile heights and As ever, any size, shape and we can ship anywhere in the world.
.
Collab: @2lgstudio x @floor_story 
Design: Pill
Colour: Pink + custom colours
Size: 129cm x 230cm in stock plus custom
Material: Wool & viscose highlights 
Construction: Hand Knotted 
Made in: Nepal
Weight: 4kgs per M2
Lead time: 12 weeks approx
Fully @goodweave_intl certified. .
For further details contact simon@floorstory.co.uk .
Styling: @2lgstudio
Location: @2lgstudio HQ
Photography: @megantaylorphoto

Jordan and Russell of the @2lgstudio fame have been long time collaborators (and grea...

133 2

Jordan and Russell of the @2lgstudio fame have been long time collaborators (and great friends too) of ours. This Pill shaped rug is great fun, hand knotted with different pile heights and As ever, any size, shape and we can ship anywhere in the world.
.
Collab: @2lgstudio x @floor_story 
Design: Pill
Colour: Pink + custom colours
Size: 129cm x 230cm in stock plus custom
Material: Wool & viscose highlights 
Construction: Hand Knotted 
Made in: Nepal
Weight: 4kgs per M2
Lead time: 12 weeks approx
Fully @goodweave_intl certified. .
For further details contact simon@floorstory.co.uk .
Styling: @2lgstudio
Location: @2lgstudio HQ
Photography: @megantaylorphoto

Jordan and Russell of the @2lgstudio fame have been long time collaborators (and grea...

168 3

Chroma in Pastel. A massive favourite at FLOOR_STORY. The colours expertly chosen by Kitty then tufted and shaped by our talented weavers in India
.
Can be made almost size and suitable for residential, commercial and shipped
Globally. @goodweave_intl certified too.
.
Designer: @kitty_joseph  x @floor_story 
Rug: Chroma
Colours: Pastel
Size: 150cm circle up to 500cm
Construction: Tufted
Materials: Wool
Made in: India
.
Contact simon@floorstory.co.uk for more details

Chroma in Pastel. A massive favourite at FLOOR_STORY. The colours expertly chosen by ...

188 12

Chroma in Pastel. A massive favourite at FLOOR_STORY. The colours expertly chosen by Kitty then tufted and shaped by our talented weavers in India
.
Can be made almost size and suitable for residential, commercial and shipped
Globally. @goodweave_intl certified too.
.
Designer: @kitty_joseph  x @floor_story 
Rug: Chroma
Colours: Pastel
Size: 150cm circle up to 500cm
Construction: Tufted
Materials: Wool
Made in: India
.
Contact simon@floorstory.co.uk for more details

Chroma in Pastel. A massive favourite at FLOOR_STORY. The colours expertly chosen by ...

112 2

Kitty Joseph Chroma Pastel

How beautiful are these pictures? Our client in the US @caylawelsh bought a large @kitty_joseph Chroma Pastel rug and she had @haleystagephotography shoot her adorable twins, stunning work!
.
Can be made almost size and suitable for residential, commercial and shipped
Globally. @goodweave_intl certified too.
.
Designer: @kitty_joseph  x @floor_story 
Rug: Chroma
Colours: Pastel
Size: 150cm circle up to 500cm
Construction: Tufted
Materials: Wool
Made in: India
.
Contact simon@floorstory.co.uk for more details

Kitty Joseph Chroma Pastel How beautiful are these pictures? Our client in the US @c...

437 44

Absolute fans of @eleykishimoto1 - got the @vans - got the @medicom_toy bearbrick - got the T shirt etc! Was thrilled to go and see Mark & Wakako over at their seriously impressive factory / warehouse in Brixton. Full to the rafters of their creativity. Even more thrilled to get the chance to use their iconic Flash design for our tufted and handwoven rugs. Can be made in any size and just last year we installed all the staircases in a stunning 4 story house in Belsize Park with the tufted version. 1st pic Tufted, 2nd pic hand woven.
.
Collab: @eleykishimoto1 x @floor_story 
Design: Flash
Colour: Black and White
Size: 120cm x 180cm & 160cm x 230cm in stock plus custom
Material: 100% wool 
Construction: Hand woven and Tufted 
Made in: India
Weight: 1.5kg & 4.5 kgs per M2
Lead time: stock 3/5 days - custom 12 weeks approx
Fully @goodweave_intl certified. .
For further details contact simon@floorstory.co.uk

Absolute fans of @eleykishimoto1 - got the @vans - got the @medicom_toy bearbrick - g...

139 3

Absolute fans of @eleykishimoto1 - got the @vans - got the @medicom_toy bearbrick - got the T shirt etc! Was thrilled to go and see Mark & Wakako over at their seriously impressive factory / warehouse in Brixton. Full to the rafters of their creativity. Even more thrilled to get the chance to use their iconic Flash design for our tufted and handwoven rugs. Can be made in any size and just last year we installed all the staircases in a stunning 4 story house in Belsize Park with the tufted version.
.
Collab: @eleykishimoto1 x @floor_story 
Design: Flash
Colour: Black and White
Size: 120cm x 180cm & 160cm x 230cm in stock plus custom
Material: 100% wool 
Construction: Hand woven and Tufted 
Made in: India
Weight: 1.5kg & 4.5 kgs per M2
Lead time: stock 3/5 days - custom 12 weeks approx
Fully @goodweave_intl certified. .
For further details contact simon@floorstory.co.uk .
Photography: @yeshen.uk

Absolute fans of @eleykishimoto1 - got the @vans - got the @medicom_toy bearbrick - g...

586 35

Absolute fans of @eleykishimoto1 - got the @vans - got the @medicom_toy bearbrick - got the T shirt etc! Was thrilled to go and see Mark & Wakako over at their seriously impressive factory / warehouse in Brixton. Full to the rafters of their creativity. Even more thrilled to get the chance to use their iconic Flash design for our tufted and handwoven rugs. Can be made in any size and just last year we installed all the staircases in a stunning 4 story house in Belsize Park with the tufted version.
.
Collab: @eleykishimoto1 x @floor_story 
Design: Flash
Colour: Black and White
Size: 120cm x 180cm & 160cm x 230cm in stock plus custom
Material: 100% wool 
Construction: Hand woven and Tufted 
Made in: India
Weight: 1.5kg & 4.5 kgs per M2
Lead time: stock 3/5 days - custom 12 weeks approx
Fully @goodweave_intl certified. .
For further details contact simon@floorstory.co.uk .
Photography: @cantodea - thank you so
Much for such a wonderful #selfeet 🙏

Absolute fans of @eleykishimoto1 - got the @vans - got the @medicom_toy bearbrick - g...

197 6

I adore this rug. Designed by @rachelparkerdesigns for @studioflock the sheer number of colours means this piece can slot into almost any room. Made from semi worsted NZ wool and pure Chinese silk. Can be made any shape size and shipped globally no problem.
.
Collab: @studioflock x @floor_story 
Design: Northmore
Colour: Loads!
Size: 160cm x 230cm in stock plus custom
Material: NZ wool & Chinese Silk 
Construction: Hand Knotted 
Made in: Nepal
Weight: 4kgs per M2
Lead time: 12 weeks approx
Fully @goodweave_intl certified. .
For further details contact simon@floorstory.co.uk

I adore this rug. Designed by @rachelparkerdesigns for @studioflock the sheer number ...

160 3

I adore this rug. Designed by @rachelparkerdesigns for @studioflock the sheer number of colours means this piece can slot into almost any room. Made from semi worsted NZ wool and pure Chinese silk. Can be made any shape size and shipped globally no problem.
.
Collab: @studioflock x @floor_story 
Design: Northmore
Colour: Loads!
Size: 160cm x 230cm in stock plus custom
Material: NZ wool & Chinese Silk 
Construction: Hand Knotted 
Made in: Nepal
Weight: 4kgs per M2
Lead time: 12 weeks approx
Fully @goodweave_intl certified. .
For further details contact simon@floorstory.co.uk .
Photography: @yeshen.uk

I adore this rug. Designed by @rachelparkerdesigns for @studioflock the sheer number ...

101 5

I adore this rug. Designed by @rachelparkerdesigns for @studioflock the sheer number of colours means this piece can slot into almost any room. Made from semi worsted NZ wool and pure Chinese silk. Can be made any shape size and shipped globally no problem.
.
Collab: @studioflock x @floor_story 
Design: Northmore
Colour: Loads!
Size: 160cm x 230cm in stock plus custom
Material: NZ wool & Chinese Silk 
Construction: Hand Knotted 
Made in: Nepal
Weight: 4kgs per M2
Lead time: 12 weeks approx
Fully @goodweave_intl certified. .
For further details contact simon@floorstory.co.uk

I adore this rug. Designed by @rachelparkerdesigns for @studioflock the sheer number ...

224 27