10 x 10 Rug Editions

celebrating ten years of collaborations with ten designers.

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Come Visit us During London Design Festival

Ten years of collaborations showcased at our East London showroom.

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Take a look inside our new showroom

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10x10 Edition Rugs

East London's Friendliest _Rug Dealer

Save on designer rugs and FLOOR_STORY selects pieces. Stock is limited, secure that rug while you can.

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Marmalade

Art Deco Influences spun with a retro 70s vibe.

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More Marmalade Colourways

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Balancing Raw Interior Elements with Colourful Furnishings

Take a look at these key tips in bringing your scheme to life

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The Art of Unrolling: Top Tips for Buying Rugs Online

Follow these easy steps to make sure that you stay on the right track when it comes to buying rugs online.

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Runner Rugs

Fair _Rug Deals

We take our making incredibly seriously, working with only the most ethical weaving centres to create rugs of exquisite quality. Using only the finest wools, the weavers tuft, hand-knot and hand-weave rugs with a meticulous attention-to-detail only possible because of their experience and understanding of rug craft.

Each manufacturer that we work directly with, is recognised by Label STEP for being a fair trade carpet maker. The non-profit organisation is committed to assurance of working standards and the wellbeing of weavers and all factory workers.

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