Designer

Kitty Joseph

KITTY JOSEPH IS A LONDON-BASED CONTEMPORARY WOMEN’S WEAR DESIGNER, KNOWN FOR HER INCLUSIVE USE OF COLOUR AND FLATTERING FORMS

Kitty Joseph immediately found favour with Lady Gaga and leading Parisian streetwear retailer Colette after graduating from the Royal College of Art in 2011. She is widely recognised for her exploration of colour and its application on the body through clever print placements.

Kitty really is a force in the fashion and textiles game, and we’re delighted to welcome her to the FLOOR_STORY family with the fabulous CHROMA and OPTICK series.

The rugs themselves offer a full colour wheel available in multicolour along with some more tonal options like the CHROMA Pink Wool to fit the needs of different spaces. Both of the ranges feature sculpted piles to emulate the pleats in her garments. This three-dimensional approach to enhancing the colours and textures feels totally luxurious underfoot and also changes the balance of colour as you walk around it.

Chroma Green

A colour wheel rug bursting with marvellous hues of greens and blues defined by deeply carved alternating pile heights that feel phenomenal underfoot, echoing pleats from fashion designer Kitty Joseph's Chroma skirt. Shades of Forest, Emerald, Jade and Olive Green along with a few blue tones to encapsulate a natural palette with some acidic hues to really make the rug pop.

Kitty hand selected the wool pom colours in our East London showroom, taking special care of how they balance and elevate each other. The green colourway came from Kitty’s discovery that the human eye perceives more shades of green than any other colour, this being down to the nature of humans evolving in mainly green surroundings.

‘Chroma Green is not just about bringing the benefits of green indoors, it's also an inspiration to step outside and seek the greens we crave. Don't forget your greens!’

The beauty of this rug is that with so many shades, it’ll fit into many interior schemes as well as adding a dose of texture.

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Geranium Optick

Inspired by the accordion pleats that are a thread through the clothing of fashion designer Kitty Joseph, Optick is an exploration of the expressive beauty of a bicolour palette and simultaneous contrast. Combined with subtle geometry and surface carving, Optick appears to shift in design and colour as you move around it. Simply by rotating the rugs in your space, you can shift the colour to fit your mood. What a wonderful way to let people know how your feeling!

Love this but want something slightly different?

Good news my friend, you’ve come to the right place! We offer custom services which means you can adapt any of our designer range rugs into a different size, colour, construction or shape.

Tell us your ideas and we’ll get cracking with creating your perfect rug. The beauty of this service is we don’t price it for individuality, it's priced by size and material, that’s all - happy days.

To find out more information about customising this rug - get in touch with us.

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stories

Chromantics: A Fashion Showcase With Kitty Joseph

We are honoured to have been collaborating with designer Kitty Joseph for over three years. Over the course of which we have created two iconic rug designs that exuberate colour and have been developed into hundreds of vibrant rugs that have brought a sense of cheer to numerous interiors and settings.
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stories

Kitty Joseph on her new Optick collection

After her Chroma collection Kitty Joseph designed four new rugs for FLOOR_STORY as part of the Optick collection. With striking hand carved 3D features and chromatic effects, it also fully customisable.
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