FLOOR_STORY
Adam Nathaniel Furman
Designer

Adam Nathaniel Furman

The Mediterranean collection

Adam Nathaniel Furman describes his work as ‘joyously deviant’ and we’re inclined to agree.
A delight in colour, pattern, texture and form; his work has graced exhibitions right across the world and is held in collections of the Design Museum and the Carnegie Museum of Art. Noted as one of Icon magazines ‘100 talents of 2018-19’ and ‘FX Product Designer of the Year 2019’, there’s no doubt that Adam is one of the true talents of the design industry.

Of Argentinian, Japanese and Israeli heritage, Adam trained in architecture and fine art. Now based in London, Adam’s projects are diverse, ranging from Japanese apartment interiors to tiles, chairs, lamps and art installations. His techniques are also remarkable in their diversity, from 3D printed ceramics to handmade resin furniture, and now rugs with FLOOR_STORY.

The collection is inspired by the Mediterranean, by lazy summer holidays, ancient ruins, and divine sunsets. They are meant to recall both the incredible history and ornamental traditions there, as well as the glorious brightness of exquisite pigments under the bright sun, from the repetitive geometries on ancient pottery, to the exquisite radial forms of roman mosaic pavements, to the little domed and vaulted houses that populate the islands of the Aegean, to the strong primary shapes of the marble pavement in the Pantheon. “Dipylon” is named in honour of the Dipylon master who produced some of the greatest pottery of the pre-classical period, festooned in repetitive linear ornament. The square pieces are called “Pantheon” in honour of the great pavement in that monument which inspired its bold and simple forms. The gradient piece is called “Hesperides”, in honour of the nymphs of the golden light of sunset, overseeing this little bit of Aegean landscape with its little architectures in your living room. The circular pieces are called “Armerina” after the great mosaics of Piazza Armerina, and “Meandros” is a simple and bold love letter to the most ancient of the Mediterranean classical decorative motifs.