Designer

John Booth

EAST LONDON-BASED ILLUSTRATOR, CERAMICIST AND ARTIST JOHN BOOTH IS A POLYMATH OF CREATIVITY

Known for his bold use of colour and illustrative style that’ll instantly fill you with a sense of joy. His stunning Giovanni, Technique and Flower rugs, produced exclusively for FLOOR_STORY, expertly recreate his life-affirming, quirky designs and vibrant hues in wool and silk and are sure to create a cheerful and optimistic mood anywhere they’re laid.

Giovanni

John Booth’s cartoonish style and bold, painterly colour layups, fill scribbles and graphic lines are captured in this recreation of one of his most recognisable works. Giovanni is typical John; joyful, cheery and optimistic; it’s sure to bring life-affirming colour to your home.

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Giovanni Blue

To celebrate 10 years of collaborations, FLOOR_STORY asked Illustrator John Booth to reimagine one of his rug designs. We'd been talking about a blue tonal version of Giovanni for a while and this presented the perfect opportunity to bring a vision to life.

A new energy has been brought into the design through the combination of colours of blue. Each shade balances the other to create a high contrast version that’ll sit happily on the floor or wall of many spaces. The shaped outline brings the illustrative style seamlessly into the space, a great way to mix up the norm of rectangular rugs.

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Technique

John Booth’s cartoonish style and bold, painterly colour layups, fill scribbles and graphic lines are captured in this recreation of one of his most recognisable works. Technique is typical John; joyful, cheery and optimistic; it’s sure to bring life-affirming colour to your home.

Love this but want something slightly different?

Good news my friend, you’ve come to the right place! We offer custom services which means you can adapt any of our designer range rugs into a different size, colour, construction or shape.

Tell us your ideas and we’ll get cracking with creating your perfect rug. The beauty of this service is we don’t price it for individuality, it's priced by size and material, that’s all - happy days.

To find out more information about customising this rug - get in touch with us.

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stories

Giovanni Blue by John Booth

A tonal blue colourway in the illustrated Giovanni design

stories

Designer Session: John Booth

East London-based illustrator, ceramicist and artist John Booth is a polymath of creativity, whose bold use of colour and cartoonish style cannot help but fill you with a sense of joy. His stunning Giovanni, Technique and Flower rugs, produced exclusively for FLOOR_STORY, expertly recreate his life-affirming, quirky designs and vibrant hues in wool and silk and are sure to create a cheerful and optimistic mood anywhere they’re laid.