
FLOOR_STORY Selects
Berber - Caidal - 9651
A modern reimagining of tradition.
FLOOR_STORY Selects
Berber - Caidal - 9651
Berber - Caidal - 9651
From
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Custom Rug Sizes
HOW IT WORKS
FLOOR_STORY Selects _Berber - Caidal - 9651
Custom _Rugs
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Play around with the size of existing designs (if there are multiple custom sections, they are based on different constructions for tufted, hand knotted and hand woven)
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A PDF render (digital copy of the design) will be sent to you to sign off before the rug is put into production.
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Custom rugs have a lead time of 12-18 weeks (depending on construction). You will receive a more precise lead time once we receive the details of your order.
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UK tracked shipping is £25 per rug, for international shipping you will be quoted accordingly at the checkout.
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You will see options for standard sizes along with our custom calculator where you can insert a specific size you would like the rug in. Please note for circular rugs the length and width will need to be the same measurement.
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For rugs that exceed the maximum custom sizing, please get in touch directly as we will need to give you a special shipping quote.
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For any rug shape, design or colour changes please get in touch with us directly or visit our bespoke rug page.
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Please see here for our returns policy.
Rug Details
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Construction:
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Made in:
Belgium
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Material:
100% PET including 20% recycled material
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Available to Order:
2-4 weeks











rug _story
A modern reimagining of tradition.
The Berber collection draws inspiration from the timeless weaving techniques of the Beni Ouarain tribe of Morocco. With its minimalist design and bold color contrasts, the Berber collection captures the essence of traditional craftsmanship while adding a fresh, modern twist.
Maintain your rug
Keeping your rug looking new is one of the best ways to give it a long life. For more information on maintaining your rug, please look at the rug care guide on our website here.
Recycle
Once your rug has reached the end of its time with you, it’s easy to return it. Use the QR code and serial number to arrange a free* return. Once your rug finds its way back to the factory, our suppliers will assess it and decide what to do. Rugs in good condition are cleaned, reconditioned, and are put up for second-hand sale. Those not able to be sold are sent to their recycling network to be returned to raw polyester material.
*Only free return available for EU countries at this moment (UK incl)
Samples are available to loan for a refundable fee + delivery fee. Please contact info@floorstory.co.uk for more information.

rug _construction
Jacquard
Invented in 1804 by Frenchman, Joseph Marie Jacquard, the original Jacquard head simplified the process of machine making complex patterns through a number of punched cards ‘chained' together in sequence.
Each card featured a number of punched holes to form a single row of the pattern and the chain could be as long as needed, helping Jacquard equipped looms to produce some really fantastic and surprisingly intricate designs. Now with digital control, modern-day electronic Jacquard machines are computer-controlled, significantly reducing the downtime with changing traditional card machines, avoiding the necessity for repeats and showing almost complete versatility in creating pattern. By far the best way to machine make rugs, electronic Jacquard rug making speeds-up production dramatically, helping to bring beautiful design at a really competitive price point.