We’re a certified B Corp

We wanted to visualise where these three key topics impact our business most throughout the value chain, so that we could set our goals and plan our actions. So we’ve mapped out the journey of a FLOOR_STORY rug, and the sustainability considerations at each stage, from beginning to end. Our material topics are relevant at every single stage - which is both hugely challenging and exciting.

We take our making incredibly seriously, working with only the most ethical weaving centres to create rugs of exquisite quality. Using only the finest , the weavers tuft, hand-knot and hand-weave rugs with a meticulous attention-to-detail only possible because of their experience and understanding of rug craft.

Each manufacturer that we work directly with, is recognised by Label STEP for being a fair trade carpet maker. The non-profit organisation is committed to assurance of working standards and the wellbeing of weavers and all factory workers. Label STEP works across seven countries which covers all of the main hubs of handmade carpet production. Both FLOOR_STORY and Label STEP are committed to on the ground work to ensure fair trade compliance. Find out more about the 10 STEP Standards here or watch this video.

Most of our hand knotted rugs are made in Nepal, and most tufted and flat woven rugs are made in India although there are some exceptions. Director Simon Goff has worked with these manufacturers for years and makes regular visits himself in addition to the audits carried out by Label STEP.

Take a look at these steps on what to do with an old rug to avoid sending to landfill.